Affiliate Programs: Find Out How They Work, What Types Are, And How To Make Money With Them

An affiliate program is a system that links two extremes of the sales process: creator and affiliate. Learn more and discover RD Station Affiliate!

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An affiliate program is when a company offers remuneration to people or other companies that expose their products or services on their channels. In the vast majority of affiliate programs, payment is made when a sale is closed through these channels, usually in the form of a commission.

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Nowadays, the internet has allowed companies to take advantage of different opportunities to succeed. And one of these alternatives is affiliate programs, in which companies and individuals can generate income through the promotion of products from other producers and/or companies.

RD Station, for example, has its Affiliate Program, which you can learn about by clicking on the banner below. And although this mode of entrepreneurship has been around for some time, there are still many questions about this work. So, in this post, we will explain how an affiliate program works and what types are. Follow up!

What is an affiliate program?

Affiliate Products An affiliate program is a system that combines the two extremes of the sales process: the creator/producer and the subsidiary/vendor. To enable this process, it’s important to use an online platform that provides products, creates promotional links, and securely provides commissions and other functionality that both content providers and affiliates need. Help improve your sales.

All of this must be done in a way that is beneficial to both parties and not complicated for both. Because this model has proven to be very useful for people and businesses in a variety of industries, many people see it as a way to become an entrepreneur, earn more income, and work more flexibly.

How does an affiliate program work?

Basically, in an affiliate program, one company or person presents the products of another affiliate company. In return for this disclosure, a commission is paid on sales made to the company or individual.

To accurately calculate these sales, unique links are created that affiliate advertisers advertise with their affiliates. Thus, purchases made through this link are deemed to have been made through a subsidiary that receives a commission on them.

Who can be an affiliate and earn money from a program?

Any company or person can participate in an affiliate program, with the main restriction usually being over 18 years of age. In addition, it is not necessary to make an initial investment, it is not necessary to have the technical knowledge, and, in many cases, it is only necessary to be willing to learn

What the affiliate needs are to do a good job to achieve his goal, which is to look for ways to sell the partner's products. And, of course, choose an affiliate program that is aligned with a market that is minimally related to your business.

How to choose the right product to join?

There are thousands of products for you to promote as an affiliate. So, it's not so easy to choose the one you're going to share, but some tips can help with this selection:

• Check out what the producer's platform looks like and if it is adequate and reliable;
• Find out if the company that develops the product is qualified and adequately supported by affiliates;

• Think about the outreach strategies you can use and whether they will work for you and the product;
• Work with products from a niche that you already have affinity and knowledge of;
• Work with products you believe in.

Don't forget that the buyer will believe your referral to buy that product, so your credibility is also at stake.

How does the producer vs. affiliate relationship work?

The creator/producer is responsible for product formulation, pricing and commission paid in addition to providing the product (whether it is something that must be sent, such as an info product, or something that can be accessed, such as cloud software ) to the customer support.

While the affiliate is responsible for promoting the product and making the link between the consumer and the producer, he usually does not need to make the sale. Your role is only to present the product to the customer.

Where can you advertise your products to get more results?

There are many ways to promote products, earn commissions, and earn profits as an affiliate. There is no way that is more or less efficient for everyone: it will depend on your strategies and knowledge.

Generally speaking, we can divide the forms of disclosure into organic and paid. At organic, you will naturally display the products, without paying for them. Examples:

• Optimization for Search Engines such as Google;
• Email Marketing;
• Posts on your blog ;
• Blog posts from partner companies ( guest posts );
• Social networks.

In paid advertising, the tip is to use paid media platforms  to promote products in a segmented way, such as:

• Facebook Ads;
• Google Ads;
• Instagram Ads;
• Linkedin Ads;
• Ads on YouTube.

Affiliate program formats

We can say that there are 4 affiliation formats, which can be found on different affiliation platforms, such as Eduzz and Hotmart, in addition to companies that have their platforms, such as Resultados Digitais. Let's see what they are:

• CPA (Cost Per Acquisition): This is the most common model. With it, the affiliate receives the commission only if there is a sale. In short: the affiliate uses the link to sell, but only receives it if the visitor completes the purchase. It is usually the type that offers the best commission. It is the format used by us at RD and also by Amazon.

• CPC (Cost Per Click): this is a less demanding model than the previous one; the visitor only needs to click on the affiliate link. However, the commissions are usually much smaller, and sometimes end up not paying off. It's easier, though less profitable. The most famous case is Google AdSense. It's only usually worth it for those who get a lot of visits to their site.

• CPL (Cost Per Lead):  This type falls between CPA and CPC formats as it asks the visitor to become a Lead  (fill in contact information), but at the same time does not require a sale. It is used especially by platforms when they need to increase their registration base.

• CPM (Cost per Thousand Impressions):  it is not very common, as it does not even require the visitor to click on the affiliate's link, he simply needs to access a page where the link is being served. In turn, the commissions of this model are usually quite low, since the affiliate only receives every thousand impressions of the ad with the link. It is increasingly rare to find this type of program.

Does RD Station Marketing have an affiliate program?

Digital Results also has its affiliate program, RD Station Affiliate. With it, you can earn 20% recurring commissions for every sale referring RD Station Marketing to your audience. In addition, it helps the small and medium business community to grow with the help of Digital Marketing.

Among the benefits of being an RD Station Affiliate are:

• Get special discounts for events hosted by RD Station (RD Summit, RD On The Road, and others);

• Get access to exclusive content designed to help your affiliate's success;

• Join RD Station's exclusive affiliate community;

• Have the support of a team committed to the affiliate's success;

• Partner with a market-leading company, with +2,000 partners, +30,000 customers, and +12 million people consuming our content each year – a strong ecosystem for you to be a part of.

RD's affiliate program is aimed at:

• Content producers: leverage your blog, YouTube, courses, and/or Instagram audience and monetize your work;
• Marketing consultants and freelancers: get a financial return every time you refer;
• Small marketing agencies: recommend to your clients and earn recurring commissions for it;
• Marketers: Generate a new revenue stream by promoting RD Station Marketing.

Do you want to know our program in detail, see how it works and apply? Just click on the banner below!